I’ve had many of my business associates tell me that they really do not give much importance to having an online presence for their business as they sell their products or services only on a local level. Some do not think about having a presence on the Internet as they do not have plans to [...]

continue reading.....

When we talk to business owners, these days more often than not we hear: “We have to cut our advertising budget – times are tough!” Although that may seem like a good strategy for survival, it really isn’t in the long run. Before you decide to cut your advertising spending, think about the true purpose [...]

continue reading.....

So many small business owners we know feel frustrated because they just know that their business is better than any of their competitors. They know that to be true because they don’t have much trouble closing the deal once they get in front of their prospect. But getting in front of a prospect is an [...]

continue reading.....

It has been a few months before we as a Nation finally decided that a recessionary economy is well and truly upon us. For small business owners like us, recession is a pretty complicated concept. To understand the term recession we will have to understand that the health of the economy of countries is basically [...]

continue reading.....

I am constantly surprised at the answers I get when I ask business owners: “How many phone calls a week are you getting from your (Yellow Page) ad?” Generally the answer is: “I don’t really know, we don’t track this.” My answer to this usually is: If you are not tracking where your leads are [...]

continue reading.....