Today I ceremoniously placed my brand new 2008/09 Local Directory (equivalent local version of The Yellow Pages) into my wheelie bin (trash can/rubbish) much to my father-in-law’s horror. Darn it felt good! It had already sat for two weeks, unopened, on my door step previous to my outlandish action and it felt good to finally [...]

continue reading.....

We all seem to get into habits that may not serve us well in life. This is also true in marketing. I make it my habit to pay close attention to any marketing I see, which compelled me to put together this list. Enjoy! 1. Focusing on Features Instead of Benefits When describing a product [...]

continue reading.....

In the last couple of years, the Internet has seen a new trend develop which was rapidly adopted by internet marketers and savvy (although mostly corporate) marketers. This trend became known as Web 2.0 and has become the term used by most people when they discuss alternative Internet marketing strategies. And, although Web 2.0 has [...]

continue reading.....

Every business owner knows that driving traffic to their store and/or website is a crucial component to the survival of the business. But driving traffic is just one part of the equation. The ability to convert traffic is every bit as crucial. As most retail and service business owners in the “real” world already know, [...]

continue reading.....